Alexis Delatolas

Marketing Professional — Construction & Industrial Equipment

LinkedIn Eskilstuna, Sweden

About Me

13+ years of experience in B2B product marketing, go-to-market strategy, and customer value proposition development for the construction and industrial equipment sector. I specialize in translating complex technical features into clear customer benefits, backed by data-driven insights and TCO analysis.

Currently Service Owner at Volvo Construction Equipment, managing global product launches, dealer network enablement, and premium telematics services across international markets.

Work Experience

Service Owner — ActiveCare Sep 2025 – Present
Volvo Construction Equipment AB, Eskilstuna
  • Leading the global business direction for ActiveCare, Volvo CE's premium telematics service
  • Coordinating global meetings between Volvo IT and Regional Sales Support departments
  • Defining future service direction and creating requirements for IT development
Product Owner — Market & Launch / Marketing, GPE Wheel Loaders Dec 2022 – Aug 2025
Volvo Construction Equipment AB, Eskilstuna
  • Created global marketing materials for new products, features, and options distributed to Volvo's Dealer Network
  • Owned messaging, product information and specifications across brochures, press releases, catalogues, and web
  • Led launch planning and coordination for new product development projects
Segment Leader — Customer Cluster Construction Jan 2022 – Nov 2022
Volvo Construction Equipment AB, Eskilstuna
  • Analyzed construction segments across Europe & International markets
  • Investigated future business opportunities in the Nordic countries
  • Built TCO calculations comparing diesel fleets to battery electric alternatives
Product Marketing Specialist — GPE Wheel Loaders Feb 2019 – Dec 2021
Volvo Construction Equipment AB, Eskilstuna
  • Created Product Marketing Information documents for medium and large wheel loaders
  • Developed fuel consumption comparisons and TCO calculators
  • Provided product support for Regional Sales Support in Latin America
Marketing Coordinator May 2015 – Feb 2019
StruSoft AB, Malmö
  • Created brochures, articles, and advertisements for print and online channels
  • Managed company website, graphic profile, social media, and email campaigns
  • Produced videos, live streams, and product presentations for conferences
ITM Export Sales Trainee Jan 2014 – Jun 2014
Safeaero i Trelleborg AB, Trelleborg
  • Developed business plan for exporting to a new market
  • Created LCC calculations demonstrating TCO advantages of premium products
Digital Marketing & Website Management 2006–2014 (various periods)
Polydec G.P., Greece & divisionM AB, Sweden
  • Website and e-commerce management (Joomla, WordPress, HTML/CSS)
  • Digital marketing campaigns with Google AdWords, Analytics, Facebook, LinkedIn

Business Skills

B2B Marketing Strategy Go-to-Market Strategy Product Positioning Customer Value Propositions Construction Market Knowledge Segment Analysis TCO / LCC Modeling Data-Driven Insights Cross-Functional Leadership Competitive Analysis Dealer Network Enablement Product Launch Management

Education & Certifications

BSc Marketing — Linnaeus University, Växjö

Major: Business Administration (2009–2012)

Thesis: "Obstacles when implementing a value-based pricing strategy" at Volvo CE — Passed with Distinction

Certifications
  • Google Analytics Individual Qualification
  • Google AdWords Fundamentals & Advanced
  • International Trade Management Diploma (ITM / IATTO accredited, Master's level)
  • Mensa International Member

Languages

Greek — Native English — Fluent French — High level Swedish — Good level Italian — Basic/Intermediate Portuguese — Basic Japanese — Basic