Alexis Delatolas

Alexis Delatolas

B2B Product Marketing & Digital Services — Construction & Industrial Equipment

LinkedIn Eskilstuna, Sweden

About Me

13+ years of experience in B2B product marketing, go-to-market, customer value development and digital services within construction and industrial equipment.

I specialize in translating complex technical products, services and data into clear customer benefits, strong positioning and practical sales enablement. My work combines product understanding, market insight, TCO analysis, launch communication, dealer enablement and cross-functional coordination.

Currently Service Owner for ActiveCare at Volvo Construction Equipment, working with the business direction and future development of a premium telematics service for global markets.

Areas of Expertise

Product Marketing & Go-to-Market

Messaging, launch communication, sales enablement and positioning for technical B2B products and services.

Customer Value & TCO Analysis

Customer value propositions, Total Cost of Ownership logic, comparison tools and business arguments that help explain premium value.

Dealer & Sales Enablement

Product information, argumentation material, training support and communication adapted for dealer and distributor networks.

Digital Services & Telematics

Business direction, requirements and stakeholder coordination for connected services and data-driven customer offerings.

Market & Segment Analysis

Analysis of customer segments, market opportunities, competitive positioning and commercial potential.

Content & Communication

Brochures, product information, web copy, presentations, campaign material and launch communication for global B2B audiences.

Professional Focus

Technical B2B positioning Digital service commercialization Dealer-facing communication Customer value logic Global launch coordination

Articles & Reflections

B2B customer value and product strategy

A LinkedIn reflection on customer value, product strategy and how technical B2B companies communicate commercial value.

Work Experience

Service Owner — ActiveCare Sep 2025 – Present
Volvo Construction Equipment AB, Eskilstuna
  • Leading the global business direction for ActiveCare, Volvo CE's premium telematics service
  • Coordinating global meetings between Volvo IT and Regional Sales Support departments
  • Defining future service direction and creating requirements for IT development
Product Owner — Market & Launch / Marketing, GPE Wheel Loaders Dec 2022 – Aug 2025
Volvo Construction Equipment AB, Eskilstuna
  • Created global marketing materials for new products, features, and options distributed to Volvo's Dealer Network
  • Owned messaging, product information and specifications across brochures, press releases, catalogues, and web
  • Led launch planning and coordination for new product development projects
Segment Leader — Customer Cluster Construction Jan 2022 – Nov 2022
Volvo Construction Equipment AB, Eskilstuna
  • Analyzed construction segments across Europe & International markets
  • Investigated future business opportunities in the Nordic countries
  • Built TCO calculations comparing diesel fleets to battery electric alternatives
Product Marketing Specialist — GPE Wheel Loaders Feb 2019 – Dec 2021
Volvo Construction Equipment AB, Eskilstuna
  • Created Product Marketing Information documents for medium and large wheel loaders
  • Developed fuel consumption comparisons and TCO calculators
  • Provided product support for Regional Sales Support in Latin America
Marketing Coordinator May 2015 – Feb 2019
StruSoft AB, Malmö
  • Created brochures, articles, and advertisements for print and online channels
  • Managed company website, graphic profile, social media, and email campaigns
  • Produced videos, live streams, and product presentations for conferences
ITM Export Sales Trainee Jan 2014 – Jun 2014
Safeaero i Trelleborg AB, Trelleborg
  • Developed business plan for exporting to a new market
  • Created LCC calculations demonstrating TCO advantages of premium products
Digital Marketing & Website Management 2006–2014 (various periods)
Polydec G.P., Greece & divisionM AB, Sweden
  • Website and e-commerce management (Joomla, WordPress, HTML/CSS)
  • Digital marketing campaigns with Google AdWords, Analytics, Facebook, LinkedIn

Business Skills

B2B Marketing Strategy Go-to-Market Strategy Product Positioning Customer Value Propositions Construction Market Knowledge Segment Analysis TCO / LCC Modeling Data-Driven Insights Cross-Functional Leadership Competitive Analysis Dealer Network Enablement Product Launch Management

Education & Certifications

BSc Marketing — Linnaeus University, Växjö

Major: Business Administration (2009–2012)

Thesis: "Obstacles when implementing a value-based pricing strategy" at Volvo CE — Passed with Distinction

Certifications
  • Google Analytics Individual Qualification
  • Google AdWords Fundamentals & Advanced
  • International Trade Management Diploma (ITM / IATTO accredited, Master's level)
  • Mensa International Member

Languages

Greek — Native English — Fluent French — High level Swedish — Good level Italian — Basic/Intermediate Portuguese — Basic Japanese — Basic

Connect on LinkedIn

Always open to exchanging ideas within B2B product marketing, digital services, go-to-market and customer value.

Connect on LinkedIn